These days, businesses have more ways and places to market themselves but deciding on a marketing method is crucial. Particularly for small businesses, with limited resources and budget, running a big marketing campaign is out of the question. With the influx of internet marketing concepts, thousands of internet marketing companies have been developed for the purpose. While social media marketing is generally free, it can be time-consuming; and the same goes for blogging. But traditional print advertising, as well as digital advertising, can be expensive.

So which marketing channels are best for small businesses? Dozens of small business owners and Vertex Web Surf, trusted internet marketing Toronto Company have pitched in to come up with this.

1. One of the best marketing strategies for a small business is blogging. By providing your prospects and clients with informative, not-sales content that you can house on your blog, promote socially and offer to other networks to supplement their strategy, you and your team can quickly establish yourselves as experts in the desired field.

2. Social Media Leverage. If your small business isn’t using social media, it’s time to start. Social media produces almost double the marketing leads of trade shows, telemarketing or direct mail. Choose one social media platform that your customers, prospects, and industry leaders engage with the most, be it Facebook, LinkedIn, Twitter, and Google+ and start building a presence there.

3. Facebook Page and Advertising. Facebook is one of the most important marketing tools for any business to use, especially a small business. Canadians, on average, spend one out of every seven minutes on social media. This provides a huge opportunity for small business owners to build a relationship with fans by sharing relevant content and interacting by commenting and liking fans’ comments. The more a user interacts with a page, the more likely their friends are to see it, increasing awareness.

Vertex Web Surf is a trusted Internet Marketing Company in Toronto. We offer various internet marketing services like Search Engine Optimization (SEO), Paid Search Campaigns, Social Media Marketing, Content Marketing and host of other digital services.

Contact us today and let us know how we may be of help to you and your business.